In recent weeks an open complaint letter from Tennis Pro Arthur Hicks to LIAT (Leeward Island Air Transport) found its way into the hands of Sir Richard Branson founder of Virgin Airlines.

Sir Richard tweeted the letter to more than 3 million of his followers on Twitter and the letter went viral.

Sir Richard Branson's Tweet "“How to write a complaint letter — read this hilarious note from a frustrated airline passenger.”

LIAT then decided to follow up with a video that challenged Sir Richard, see video below.

The Leeward Islands Airline Pilots’ Association (LIALPA) issued a statement distancing itself from the online video challenge LIAT issued to Virgin Atlantic owner Sir Richard Branson. The Chairman of LIALPA, Captain Carl Burke says he and his fellow pilots had and want no part in the challenge:

Excerpt from Captain Burke’s comments

LIAT pulled down the video after severe criticism but by then copies were posted to several other video sites.

Dear LIAT,

May I say how considerate it is of you to enable your passengers such an in-depth and thorough tour of the Caribbean.

Most other airlines I have travelled on would simply wish to take me from point A to B in rather a hurry. 

I was intrigued that we were allowed to stop at not a lowly one or two but a magnificent six airports yesterday. 

And who wants to fly on the same airplane the entire time? We got to change and refuel every step of the way!

I particularly enjoyed sampling the security scanners at each and every airport. I find it preposterous that people imagine them all to be the same.

And as for being patted down by a variety of islanders, well, I feel as if I’ve been hugged by most of the Caribbean already.

I also found it unique that this was all done on 'island time', because I do like to have time to absorb the atmosphere of the various departure lounges. 

As for our arrival, well, who wants to have to take a ferry at the end of all that flying anyway? 

I’m glad the boat was long gone by the time we arrived into Tortola last night — and that all those noisy bars and restaurants were closed.

So thank you, LIAT. I now truly understand why you are 'The Caribbean Airline'.

P.S. Keep the bag. I never liked it anyway.